The Admirable Company: Why Corporate Reputation Matters so Much and what it Takes to be Ranked Among the Best

Author:   Paul Turner ,  Richard Brown
Publisher:   Profile Books Ltd
Edition:   Main
ISBN:  

9781846680861


Pages:   320
Publication Date:   18 December 2008
Format:   Paperback
Availability:   Awaiting stock   Availability explained


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The Admirable Company: Why Corporate Reputation Matters so Much and what it Takes to be Ranked Among the Best


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Overview

In much the same way as Jim Collins did in Good to Great and Built to Last, Michael Brown and Paul Turner draw upon a wealth of detailed research in Britain, America and other regions, to analyse the qualities that have contributed to firms being ranked the most-admired companies in annual surveys over the past 20 years. Their research, not surprisingly, highlights the close link between being admired and being successful in terms of long-term shareholder value. But how much the different criteria affect how admired a firm is and how successful it is can be extraordinarily revealing. This is a book with crucial lessons for anyone who wants their company to be a leader in its field and to stay ahead of its competitors.

Full Product Details

Author:   Paul Turner ,  Richard Brown
Publisher:   Profile Books Ltd
Imprint:   Profile Books Ltd
Edition:   Main
Dimensions:   Width: 15.30cm , Height: 1.90cm , Length: 23.40cm
Weight:   0.383kg
ISBN:  

9781846680861


ISBN 10:   1846680867
Pages:   320
Publication Date:   18 December 2008
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

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Michael Brown is Director of the Nottingham Business School. Since 1990 he has undertaken the survey into Britain's most admired companies, first published by The Economist, and now published by Management Today. He lives in Nottingham. Paul Turner runs his own management consultancy and is Professor of Management Practice at Ashcroft International Business School, Cambridge. Previously he held senior management positions with Convergys, Lloyds TSB and BT. He lives in Cambridge.

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