Switch Dynamics: A Practical Approach to Switching Medicines for Self Care
Author:   Anna Maxwell
Publisher:   Fizz Marketing Ltd
ISBN:  

9780957537200


Pages:   160
Publication Date:   February 2013
Format:   Paperback
Availability:   In stock   Availability explained
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Switch Dynamics: A Practical Approach to Switching Medicines for Self Care


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Overview

A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL. The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.

Full Product Details

Author:   Anna Maxwell
Publisher:   Fizz Marketing Ltd
Imprint:   Fizz Marketing Ltd
Dimensions:   Width: 14.00cm , Height: 0.80cm , Length: 21.60cm
Weight:   0.194kg
ISBN:  

9780957537200


ISBN 10:   0957537204
Pages:   160
Publication Date:   February 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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