Strategies for Effective Environmental Communication: A Beginner’s Guide to Writing and Content Creation

Author:   Diane Martinez ,  Drew Virtue
Publisher:   Springer Nature Switzerland AG
ISBN:  

9783032047915


Pages:   203
Publication Date:   10 November 2025
Format:   Paperback
Availability:   Not yet available   Availability explained
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Strategies for Effective Environmental Communication: A Beginner’s Guide to Writing and Content Creation


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Author:   Diane Martinez ,  Drew Virtue
Publisher:   Springer Nature Switzerland AG
Imprint:   Palgrave Macmillan
ISBN:  

9783032047915


ISBN 10:   3032047919
Pages:   203
Publication Date:   10 November 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Part I.- 1. Introduction.- 2. Forms of Environmental Communication.- 3. Audiences for Environmental Communication.- 4. Motivations for Environmental Communication.- 5. Introduction to Part Two: Strategies for Writing and Creating Content (about 10 pages each).- 6. When and how to use narratives.- 7. Tone and Voice.- 8. Research.- 9. Sensory writing.-10. Writing about place/connection to place.- 11. Writing about the land/connection to the land. 12. Writing about people/connection to people.- 13. Visuals.- 14. Importance of Grammar.- 15. Conclusion.

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Author Information

Dr. Diane Martinez is an associate professor in the English Studies department at Western Carolina University in Cullowhee, North Carolina, where she teaches technical and professional communication. Her recent research and publications focus on issues of environmental communication, ethics in science communication, and social justice and advocacy in environmental, scientific, and technical communication. She was the recipient of a Fulbright U.S. Scholar award for 2022-2023, where she spent eight months in Germany teaching and developing international collaborations for students and faculty. Dr. Drew Virtue is an associate professor in the English Studies department at Western Carolina University who teaches professional writing. He holds a BA in English from Illinois State University, an MA in English from the University of North Carolina, Wilmington, and a PhD in Rhetoric, Scientific, and Technical Communication at the University of Minnesota. His current research examines the intersections of rhetoric, pedagogy, and digital/web literacies with a special focus on how technologies impact our daily lives. He is also pursuing research based on the use of digital compositions and their connection to advocacy for national parks, an interest based on his love of the outdoors in Western North Carolina.

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