Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

Author:   Ahmet Atay ,  Mary Z. Ashlock ,  Leyla Akbas ,  Oluwafunmilayo Alakija
Publisher:   Lexington Books
ISBN:  

9781498550703


Pages:   190
Publication Date:   27 June 2022
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Our Price $160.00 Quantity:  
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Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z


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Overview

This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Full Product Details

Author:   Ahmet Atay ,  Mary Z. Ashlock ,  Leyla Akbas ,  Oluwafunmilayo Alakija
Publisher:   Lexington Books
Imprint:   Lexington Books
Dimensions:   Width: 15.90cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.476kg
ISBN:  

9781498550703


ISBN 10:   1498550703
Pages:   190
Publication Date:   27 June 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Ahmet Atay is associate professor of communication at the College of Wooster. Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.

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