Social Media and Society: An Introduction to the Mass Media Landscape

Author:   Regina Luttrell ,  Adrienne A. Wallace, associate professor of advertising and public relations, Grand Valley State
Publisher:   Rowman & Littlefield
ISBN:  

9781538129081


Pages:   256
Publication Date:   14 April 2021
Format:   Hardback
Availability:   To order   Availability explained
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Social Media and Society: An Introduction to the Mass Media Landscape


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Overview

Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media's integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public. Social Media and Society empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following: Relational/Societal/Self boxes provide a framework for analysis of media and society In Theory boxes attaching theory to practice Learning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter Activities Comprehensive Glossary of key terms Full-color visuals capturing key trends and up-to-date data

Full Product Details

Author:   Regina Luttrell ,  Adrienne A. Wallace, associate professor of advertising and public relations, Grand Valley State
Publisher:   Rowman & Littlefield
Imprint:   Rowman & Littlefield
Dimensions:   Width: 18.60cm , Height: 1.70cm , Length: 26.80cm
Weight:   0.590kg
ISBN:  

9781538129081


ISBN 10:   1538129086
Pages:   256
Publication Date:   14 April 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Reviews

Written in accessible language, this comprehensive text offers a real-world approach to strategic social media practice. The thorough introduction to social media's impact on mass communication, relationships, the self, and society emphasizes how students can be both critical consumers and creators of social media content. New and seasoned professors will appreciate the relevant and timely critical analyses of established and new brands, connection of theory with action, and highlighted examples from popular culture and contemporary issues. I highly recommend this book.--Mark Congdon Jr., Sacred Heart University Social Media and Society: An Introduction to the Mass Media Landscape advances our understanding of social media communication through its application to health care and the Covid-19 pandemic. This comprehensive introduction to social media will be a useful guide for students and social media managers.--Jeremy Harris Lipschultz, Peter Kiewit Distinguished Professor of Communication, University of Nebraska at Omaha


The textbook is an ideal fit for anyone teaching a course that centers on the impact of social media on industry practices and society, or as an excellent supplemental text for courses with a broader focus on the impact of different forms of mass communication on society and professional practice. --Journalism and Mass Communication Educator Written in accessible language, this comprehensive text offers a real-world approach to strategic social media practice. The thorough introduction to social media's impact on mass communication, relationships, the self, and society emphasizes how students can be both critical consumers and creators of social media content. New and seasoned professors will appreciate the relevant and timely critical analyses of established and new brands, connection of theory with action, and highlighted examples from popular culture and contemporary issues. I highly recommend this book.--Mark Congdon Jr., Sacred Heart University Social Media and Society: An Introduction to the Mass Media Landscape advances our understanding of social media communication through its application to health care and the Covid-19 pandemic. This comprehensive introduction to social media will be a useful guide for students and social media managers.--Jeremy Harris Lipschultz, Peter Kiewit Distinguished Professor of Communication, University of Nebraska at Omaha


"The authors note that the goal of the book is to, ""engage students as consumers and creators of social media by providing a framework for understanding and connection among social media, mass communications, and the impact on society"" (Luttrell & Wallace, 2021, p. vii). They have succeeded and I commend their efforts! I recommend this book without hesitation as a required or suggested reading in undergraduate courses such as survey of public relations, introduction to mass media, mass media and society, social media strategy, social media and society, and more. The book can be used in its entirety or adopted for its applicable sections or chapters, depending on curriculum and pedagogical needs.-- ""Journal of Public Relations Education"" ""The textbook is an ideal fit for anyone teaching a course that centers on the impact of social media on industry practices and society, or as an excellent supplemental text for courses with a broader focus on the impact of different forms of mass communication on society and professional practice.""-- ""Journalism and Mass Communication Educator"" Written in accessible language, this comprehensive text offers a real-world approach to strategic social media practice. The thorough introduction to social media's impact on mass communication, relationships, the self, and society emphasizes how students can be both critical consumers and creators of social media content. New and seasoned professors will appreciate the relevant and timely critical analyses of established and new brands, connection of theory with action, and highlighted examples from popular culture and contemporary issues. I highly recommend this book.--Mark Congdon Jr., Sacred Heart University Social Media and Society: An Introduction to the Mass Media Landscape advances our understanding of social media communication through its application to health care and the Covid-19 pandemic. This comprehensive introduction to social media will be a useful guide for students and social media managers.--Jeremy Harris Lipschultz, Peter Kiewit Distinguished Professor of Communication, University of Nebraska at Omaha"


Regina Luttrell and Adrienne A. Wallace offer students and social media professionals a thorough introduction of social media's impact on mass communication, relationships, the self, and society. Written in an accessible language that offers a 'real world' approach to strategic social media practice and comprehensive in its analysis, the authors emphasize how students can be both critical consumers and creators of content on social media. New and seasoned professors will appreciate how the authors provide relevant and timely critical analysis of established and new brands, connect theory with action, and highlight examples from popular culture, such as the COVID-19 pandemic and how professional athletes' utilize social media to advance various social justice initiatives related to racial justice, gender equality, and LGBTQIA rights, among others. I highly recommend this book.--Mark Congdon Jr., Assistant Professor of Communication Studies, Sacred Heart University Social Media and Society: An Introduction to the Mass Media Landscape advances our understanding of social media communication through its application to health care and the Covid-19 pandemic. This comprehensive introduction to social media will be a useful guide for students and social media managers.--Jeremy Harris Lipschultz, Peter Kiewit Distinguished Professor of Communication, University of Nebraska at Omaha


Author Information

Regina Luttrell is currently an assistant professor of public relations and social media, interim director of the graduate program in public relations, and director of the Emerging Insights Lab at the S.I. Newhouse School of Public Communications at Syracuse University. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker, frequently presenting at national and international conferences and business events. As a Knight Foundation Tow Journalism Fellow, she examines attitudes and awareness of artificial intelligence and its impact on society. She is the author of several books, including Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; Social Media: How to Engage, Share, and Connect; and The Millennial Mindset: Unraveling Fact from Fiction. Adrienne A. Wallace is an assistant professor at Grand Valley State University where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors ranging in scope from nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She's a frequent contributor to industry publications and conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

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