Overview

Euphemism is everywhere. From the language of politics to the chatter of everyday life, we constantly encounter softened phrases and indirect expressions. But euphemism is more than a linguistic curiosity; it is a window into our values, fears, and social dynamics. This book will delve into euphemism's rich history, psychological underpinnings, cultural variations, and its pervasive role in modern discourse. It will challenge readers to consider how and why we use language to avoid discomfort and shape perception. This is not just a study of words, but a study of human behavior wrapped in words.

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A researcher and cultural critic, his work explores the intersections of psychology, morality, language, and identity. Through concise and reflective writing, he challenges assumptions and invites readers to think more deeply. Having lived across numerous countries, he considers himself a son of the world-identifying with all people and writing as a form of inspired expression. For him, authorship is not a pursuit but a calling, a blessing that flows from within. A poet and a thinker, he merges passion with intellect, emotion with pragmatism, and draws constant inspiration from a spiritual life uniquely his own. His academic background includes a B.S. in Occupational Education, an MBA, and a PhD in Business Administration.

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