Selling to the Affluent

Author:   Thomas Stanley
Publisher:   McGraw-Hill Education - Europe
Edition:   New edition
ISBN:  

9780070610491


Pages:   496
Publication Date:   16 October 1997
Format:   Paperback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Selling to the Affluent


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Overview

"""I told you how to find them. Now learn how to sell them."" - Dr. Thomas J. Stanley. ""Dr. Stanley's strategies consider the real needs of the high income professionals - needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual's extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means"". - Carolyn J. Cole, Senior Vice President, Consumer Markets, Paine Webber, Inc. ""Must reading for anyone who is serious about building a career in sales to wealthy individuals."" - J. Arthur Urciuoli, Director of Marketing, Merrill Lynch. """"Selling to the Affluent"" is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent."" - William D. Danko, Ph.D., Director, Executive Development Programs, School of Business, State University of New York."

Full Product Details

Author:   Thomas Stanley
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Professional
Edition:   New edition
Dimensions:   Width: 15.20cm , Height: 3.10cm , Length: 22.60cm
Weight:   0.654kg
ISBN:  

9780070610491


ISBN 10:   0070610495
Pages:   496
Publication Date:   16 October 1997
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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