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Overview"""I told you how to find them. Now learn how to sell them."" - Dr. Thomas J. Stanley. ""Dr. Stanley's strategies consider the real needs of the high income professionals - needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual's extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means"". - Carolyn J. Cole, Senior Vice President, Consumer Markets, Paine Webber, Inc. ""Must reading for anyone who is serious about building a career in sales to wealthy individuals."" - J. Arthur Urciuoli, Director of Marketing, Merrill Lynch. """"Selling to the Affluent"" is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent."" - William D. Danko, Ph.D., Director, Executive Development Programs, School of Business, State University of New York." Full Product DetailsAuthor: Thomas StanleyPublisher: McGraw-Hill Education - Europe Imprint: McGraw-Hill Professional Edition: New edition Dimensions: Width: 15.20cm , Height: 3.10cm , Length: 22.60cm Weight: 0.654kg ISBN: 9780070610491ISBN 10: 0070610495 Pages: 496 Publication Date: 16 October 1997 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Awaiting stock The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsReviewsAuthor InformationMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Tab Content 6Author Website:Countries AvailableAll regions |