Overview

When Ferrari announced its first-ever four-door, all-wheel-drive car, the world reacted with disbelief. For decades, Maranello's purists had sworn such a machine would never exist - yet in 2022, the Purosangue arrived, redefining what a Ferrari could be without betraying what it was. Purebred Red: The Ferrari Purosangue Story traces the unthinkable journey from taboo to triumph, exploring how the most revered name in performance engineering created a car that married V12 purity with everyday usability. Through meticulous research and a factual, narrative-driven account, this book follows the Purosangue's conception, design, engineering, and global debut. It examines the tension between heritage and innovation, the technical revolution of its active suspension and dual-transmission system, and the business transformation that made it possible. From the design studios of Flavio Manzoni to the proving grounds of Fiorano, Purebred Red reveals how Ferrari challenged convention to craft a new thoroughbred for a changing world. As the automotive industry races toward electrification, Ferrari's boldest creation stands as both an ending and a beginning - the last of the naturally aspirated V12s, and the first of a new generation that will carry the Prancing Horse into the future. Purebred Red is not just a chronicle of a car; it is the definitive story of courage, craft, and conviction in the pursuit of purity.

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9781923625556

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