Overview

An introductory course in microeconomicsThis edition of this highly successful ' Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics. Core concepts are covered whilst keeping technical jargon and mathematics to a minimum.

Full Product Details

Author:   Joseph Nellis ,  David Parker
Publisher:   Pearson Education Limited
Imprint:   Financial Times Prentice Hall
Edition:   2nd edition
Dimensions:   Width: 17.40cm , Height: 2.30cm , Length: 23.60cm
Weight:   0.730kg
ISBN:  

9780273693062

ISBN 10:   0273693069
Pages:   448
Publication Date:   25 August 2006
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

1. Business economics: an overview 2. The analysis of consumer demand 3. The analysis of production costs4. Analysis of the firm s supply decision5. Demand, supply and price determination 6. Analysis of perfectly competitive markets 7. Analysis of monopoly markets8. Analysis of monopolistically competitive markets9. Oligopoly10. Managerial objectives and the firm11. Understanding competitive strategy12. Understanding pricing strategies13. Understanding the market for labour14. Understanding the market for capital 15. Understanding the market for natural resources16. Government and business17. Business and economic forecasting18. Business economics  a checklist for managers

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