Overview

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation--a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say yes and learn how to: Radiate an aura of expertise - Win trust and leverage credibility - Build a business case that appeals to both heart and mind - Adapt for personality, gender, and generational differences - Use language strategically - Perfect the five-step persuasion process - Generate group buy-in - Master organizational politics - And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

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9781469061580

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Reviews

"""Anyone in a role that requires advocacy and influence would benefit from the practical advice Mark Rodgers offers in Persuasion Equation."" -- ""Steve King, executive director of the University of Wisconsin School of Business"" ""My educated guess is that there are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations. Mark Rodgers talks about something else that's just as important, though: how to conduct yourself with grace and integrity when things don't go your way."" -- ""Daniel H. Pink, bestselling author of To Sell Is Human"" ""Rodgers, principal partner of the Peak Performance Business Group, arms readers with the powers of persuasion to land that new client or elusive promotion...Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to 'yes' in the corporate world."" -- ""Publishers Weekly"""

Author Information

Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops, and averages more than two hundred presentations a year. He is the author of Accelerate the Sale! and pens the Persuasion Matters blog.

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