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9781982198633

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Patrick Ruffini is a Republican pollster and one of the country’s leading experts on political targeting, technology, and demography. He is a cofounder of Echelon Insights, a polling and analytics firm, and has advanced the digital and data-driven transformation of American politics in numerous roles over nearly twenty years. Ruffini began his career working for President George W. Bush, including roles at the Republican National Committee, his reelection campaign, and in his Administration. From 2005 to 2006, he was the lead digital strategist for the RNC. Ruffini’s expertise is widely sought after in the media, with pieces published in The Washington Post, FiveThirtyEight, Politico, and National Review, and appearances in outlets ranging from NPR to Fox News.

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