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Overview"Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their ""product"" and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field." Full Product DetailsAuthor: Kevin Moore (Director of the Football Museum, Preston, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 17.80cm , Height: 1.60cm , Length: 25.40cm Weight: 0.570kg ISBN: 9780415112796ISBN 10: 0415112796 Pages: 312 Publication Date: 27 October 1994 Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationKevin Moore Tab Content 6Author Website:Countries AvailableAll regions |
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