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OverviewAir transport customers do not always behave economically rational when making their transport decisions. Customers are in search of well-being when they travel. This is especially the case for Swiss travellers buying annual general tickets on first class with ground transport or for business class travellers of airlines. The buying decision process is influenced by reasonable, economically irrational decision factors such as well-being, recreation, flexibility, and freedom. Economy and second class travellers have become more rational decision makers over time, their focus mainly on price and ancillary costs of their consumption. This book analyzes, in detail, consumer spending and behavior in air transport. (Series CFAC - Publications on Aeronautics / Schriften zur Luftfahrt, Vol. 10) [Subject: Air &?Space Law] Full Product DetailsAuthor: Andreas Wittmer , Sebastian DaumPublisher: Dike Publishers Imprint: Dike Publishers Volume: 10 Dimensions: Width: 15.50cm , Height: 1.00cm , Length: 22.40cm Weight: 0.249kg ISBN: 9783037518496ISBN 10: 3037518499 Pages: 126 Publication Date: 01 September 2016 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |