Overview

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing contemporay m-commerce applications and lessons learned.

Full Product Details

Author:   Brian Mennecke ,  Troy Strader
Publisher:   IGI Global
Imprint:   IGI Publishing
Dimensions:   Width: 17.80cm , Height: 2.00cm , Length: 25.40cm
Weight:   0.876kg
ISBN:  

9781591400448

ISBN 10:   1591400449
Pages:   366
Publication Date:   30 July 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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