Overview

For 1-Semester Principles of Microeconomics courses.  This Principles of Microeconomics text uses 5 key principles, and an Active Approach to teach microeconomics. O'Sullivan/Sheffrin makes use of Active Learning Tools which get students involved in role-playing, help them apply concepts, and offer reinforcement of the material (tools include: Economic Experiments, Application Questions, and Test Your Understanding Questions). The text provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics—1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Principle of Voluntary Exchange, 5) The Real-Nominal Principle (distinguishing real from nominal magnitudes). It is available in a hardbound, Economics text, as well as, Micro and Macro splits.

Full Product Details

Author:   Arthur O'Sullivan ,  Steven Sheffrin
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   4th edition
Dimensions:   Width: 20.30cm , Height: 1.90cm , Length: 25.50cm
Weight:   0.900kg
ISBN:  

9780131536067

ISBN 10:   0131536060
Pages:   496
Publication Date:   09 December 2004
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9780131572836
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

PART 1: INTRODUCTION AND KEY PRINCIPLES Chapter 1: Introduction: What is Economics? Chapter 2: Key Principles of Economics Chapter 3: Exchange and Markets Chapter 4: Supply, Demand, and Market Equilibrium PART 2: A CLOSER LOOK AT SUPPLY AND DEMAND Chapter 5: Elasticity: A Measure of Responsiveness Chapter 6: Consumer Choice Chapter 7: Market Efficiency and Government Intervention PART 3: INFORMATION AND EXTERNALITIES Chapter 8: Imperfect Information: Adverse Selection and Moral Hazard Chapter 9: Environmental Policy Chapter 10: Public Goods and Public Choice PART 4: MARKET STRUCTURES AND PRICING Chapter 11: Production Technology and Cost Chapter 12: Perfect Competition Chapter 13: Monopoly and Price Discrimination Chapter 14: Market Entry and Monopolistic Competition Chapter 15: Oligopoly and Strategic Behavior Chapter 16: Market Structure and Public Policy PART 5: THE LABOR MARKET AND INCOME DISTRIBUTION Chapter 17: The Labor Market and the Distribution of Income Chapter 18: Beyond Perfect Competition: Unions, Monopsony, and Imperfect Information PART 6: THE BASIC CONCEPTS IN MACROECONOMICS Chapter 19: International Trade and Public Policy

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