Overview

Like so many experienced teachers, these authors believe students learn best if topics are introduced in the context of ideas and situations they can relate to. This textbook mirrors what professors already do in the classroom: it frames each major concept in a student-oriented example that extends through the entire chapter. The result is three-fold: Students understand concepts more fully because each facet of the topic is presented in the context of a running example they recognize. Students remember the material because they see each concept applied to real news stories from the New York Times and to consumer decisions they face daily. Students retain the concepts longer because the text offers integrated assessment, both in print and through automatically graded online practice in MyEconLab. Students leave the course able to apply their economic tools to the world around them. Twice per chapter, the text introduces articles from the New York Times. After reading them, students assess their understanding by answering problems related to the article. Previously these Themes of the Times articles and related problems were only available in MyEconLab. In this new MyEconLab Homework Edition, the articles and related problem sets are also included in print form, via the Themes of the Times booklet and the perforated pages at the back of the text. This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View `Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

Full Product Details

Author:   Michael A. Leeds ,  Peter Von Allmen ,  Richard C. Schiming
Publisher:   Pearson Education (US)
Imprint:   Prentice Hall
Dimensions:   Width: 21.00cm , Height: 2.80cm , Length: 26.40cm
Weight:   1.506kg
ISBN:  

9780321492340

ISBN 10:   032149234
Publication Date:   12 January 2007
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Part 1: Introduction Chapter 1. Economics: The Science of Everyday Life EXAMPLE: Registering for Class on the First Day of the Semester Chapter 2. Efficiency and Allocation in the Global Economy EXAMPLE: U.S Spending on Military Build-up and Healthcare Chapter 3. The American Economy in a Global Setting EXAMPLE: Ups and Downs of Pittsburgh's Steel Industry Chapter 4. Introduction to the Demand and Supply Framework EXAMPLE: Market for Coffee in Burlington, Vermont Chapter 5. Elasticity EXAMPLE: Lunchtime Market for Fast Food Chapter 6. Market Efficiency and Government Intervention EXAMPLE: Buying a Laptop Computer for College PART 2: The Role of Consumers and Firms Chapter 7. Consumer Behavior EXAMPLE: Spending Money on Pizza or CDs Chapter 8. Firm Production and Cost EXAMPLE: Guitar Production in Nashville, TN PART 3: Market Structure, Pricing, and Public Policy Chapter 9. Perfect Competition EXAMPLE: Pike Place Market and the Seattle Salmon Business Chapter 10. Monopoly EXAMPLE: Major League Baseball and an Atlanta Braves game Chapter 11. Monopolistic Competition and Product Differentiation EXAMPLE: Philly Cheese Steak Industry Chapter 12. Oligopoly EXAMPLE: Video Game Console Industry Chapter 13. Antitrust, Regulation, and Deregulation EXAMPLE: Ticketmaster as a Monopoly PART 4: Resource Markets, Market Failure, and Public Goods Chapter 14. Firms and Financial Markets EXAMPLE: Google's Rise to Prominence Chapter 15. Labor Markets EXAMPLE: MP3 Carrying Case Manufacturer Chapter 16. Poverty and the Distribution of Income EXAMPLE: Oprah Winfrey's Career Chapter 17. Market Failure: Public Goods and Externalities EXAMPLE: The Chesapeake Bay's Endangered Natural Resources Part 5: International Trade and Finance Chapter 18. International Trade EXAMPLE: Anti-globalization Protesters at the WTO Meeting in Seattle Chapter 19. International Finance EXAMPLE: The Argentine Financial Crisis

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