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OverviewRobert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.” Full Product DetailsAuthor: Robert FrankPublisher: McGraw-Hill Education - Europe Imprint: McGraw-Hill Professional Edition: 6th edition Dimensions: Width: 20.30cm , Height: 3.40cm , Length: 26.20cm Weight: 1.481kg ISBN: 9780072977455ISBN 10: 0072977450 Pages: 720 Publication Date: 16 March 2005 Audience: College/higher education , Tertiary & Higher Education Replaced By: 007337573X Format: Hardback Publisher's Status: Out of Print Availability: Out of stock  Table of ContentsPart 1: Introduction 1 Thinking Like an Economist 2 Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?Part 2: The Theory of Consumer Behavior3Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem4Individual and Market Demand Appendix: Additional Topics in Demand Theory5Applications of Rational Choice and Demand Theories6The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner’s Curse7Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior8Cognitive Limitations and Consumer Behavior Part 3: The Theory of the Firm and Market Structure9ProductionAppendix: Mathematical Extensions of Production Theory 10 CostsAppendix: Mathematical Extensions of the Theory of Costs 11 Perfect Competition 12 Monopoly 13 Imperfect Competition: A Game-Theoretic Approach Part 4: Factor Markets 14 Labor Appendix: The Economics of Workplace Safety 15 Capital Appendix: A More Detailed Look at Exhaustible Resource AllocationPart 5: General Equilibrium and Welfare 16 General Equilibrium and Market Efficiency 17 Externalities, Property Rights, and the Coase Theorem 18 GovernmentReviewsAuthor InformationRobert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour. Tab Content 6Author Website:Countries AvailableAll regions |
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