Managing New Product Development and Innovation: A Microeconomic Toolbox

Author:   Hariolf Grupp ,  Shlomo Maital ,  Shlomo Maital
Publisher:   Edward Elgar Publishing Ltd
ISBN:  

9781840645712


Pages:   384
Publication Date:   28 March 2001
Format:   Hardback
Availability:   To order   Availability explained
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Managing New Product Development and Innovation: A Microeconomic Toolbox


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Overview

This study provides an approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improving each, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.

Full Product Details

Author:   Hariolf Grupp ,  Shlomo Maital ,  Shlomo Maital
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
Weight:   0.682kg
ISBN:  

9781840645712


ISBN 10:   1840645717
Pages:   384
Publication Date:   28 March 2001
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Contents: Introduction: A Feature-Based Approach to Innovation Part I: Tools for Decisions Part II: Linking Innovation and Performance Part III: Quantifying Innovation in Selected Markets Conclusion: How to Build a Successful Business Model References Index

Reviews

'. . . the recent volume by Professors Hariolf Grupp and Shlomo Maital is a masterpiece, a book that may appear once in a generation. Only the quest for creativity brings scholars like them to work each day. . . The volume is an essential reading for both practitioners and academics. Hariolf Grupp and Shlomo Maital have delighted us with a long-awaited and formidable intellectually strong book that properly addresses the thorny issues of the economics of innovation in a new millennium. The volume is very well written. It is concise, well organized, with a clear flow of arguments and facts, leading to clearly stated conclusions. Each chapter includes an adequate self-contained summary. In each chapter we usually find a quantitative model that deals with the issues posed, but these models are not an obstacle for someone less mathematically savvy; on the contrary, the analysis is accessible to the general reader. The conclusions are substantive, follow from the analyses, and offer remarkable insights. Most important though, the volume recently published by Professors Hariolf Grupp and Shlomo Maital invites us to embark on a spiritual journey. A journey in which human creativity plays a crucial role, by building and employing in various contexts a metrics of technological and productivity change. It is hard to think of a more exciting and worthwhile topic in applied economics.'


'... the recent volume by Professors Hariolf Grupp and Shlomo Maital is a masterpiece, a book that may appear once in a generation. Only the quest for creativity brings scholars like them to work each day... The volume is an essential reading for both practitioners and academics. Hariolf Grupp and Shlomo Maital have delighted us with a long-awaited and formidable intellectually strong book that properly addresses the thorny issues of the economics of innovation in a new millennium. The volume is very well written. It is concise, well organized, with a clear flow of arguments and facts, leading to clearly stated conclusions. Each chapter includes an adequate self-contained summary. In each chapter we usually find a quantitative model that deals with the issues posed, but these models are not an obstacle for someone less mathematically savvy; on the contrary, the analysis is accessible to the general reader. The conclusions are substantive, follow from the analyses, and offer remarkable insights. Most important though, the volume recently published by Professors Hariolf Grupp and Shlomo Maital invites us to embark on a spiritual journey. A journey in which human creativity plays a crucial role, by building and employing in various contexts a metrics of technological and productivity change. It is hard to think of a more exciting and worthwhile topic in applied economics.' -- Luigi Toma, Technological Forecasting and Social Change 'The authors' methods of evaluating innovations are original and are of interest to people in business and management studies as well as economics. They are also useful to people in industry, especially the chapter on benchmarking , brand names and building business models.' -- Christopher Freeman, SPRU - Science and Technology Policy Research, University of Sussex, UK and Maastricht University, The Netherlands


Author Information

The late Hariolf Grupp, formerly Deputy Director, Fraunhofer Institute for Systems and Innovation Research (FhG-ISI), Karlsruhe, Germany and Professor, Faculty of Economics and Management, Universität Karlsruhe (TH), Germany and Shlomo Maital, Academic Director, TIM-Tel Aviv, Israel and Senior Researcher, S. Neaman Institute for Advanced Studies in Science and Technology, Technion, Haifa, Israel

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