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OverviewManagerial Economics for Decision Making is designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context. Full Product DetailsAuthor: John Adams , Linda JuleffPublisher: Bloomsbury Publishing PLC Imprint: Red Globe Press Dimensions: Width: 18.90cm , Height: 2.00cm , Length: 24.60cm Weight: 0.704kg ISBN: 9780333961117ISBN 10: 0333961110 Pages: 360 Publication Date: 13 March 2003 Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Out of Print Availability: Out of print, replaced by POD  We will order this item for you from a manufatured on demand supplier. Table of ContentsBusiness Objectives The Economic Environment Demand Estimation and Forecasting Cost Concepts and Cost Estimation Techniques Pricing in Theory and Practice Non-Price Competition Investment Decisions and Capital Constraints Traditional versus DCF Method of Investment Appraisal Risk and Uncertainty in Investment Appraisal Investment Decisions in the Public Sector Case Study Siting a Processing Plant Managerial Decisions and the Firm's Competitive Strategy.Reviews'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement Author InformationJOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland. LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland. Tab Content 6Author Website:Countries AvailableAll regions |
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