Overview

The beauty of a book on managerial economics is that it can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. What sets Fisher and Waschik's Managerial Economics apart is its use of game theory as its theoretical underpinning. Previous texts have taught concepts without taking into account notions of strategy or the motivations of all the agents involved in a particular economic situation. The book redresses that balance. Topics considered include: international trade (essential in this era of globalisation) product differentiation and advertising price discrimination human capital. A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.

Full Product Details

Author:   Tim Fisher (University of Sydney, Australia) ,  Robert Waschik (La Trobe University, Australia)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.40cm , Height: 2.00cm , Length: 24.60cm
Weight:   0.612kg
ISBN:  

9780415272896

ISBN 10:   0415272890
Pages:   344
Publication Date:   25 July 2002
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Replaced By:   9780415495172
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Introduction Part I: Theory 2. The Manager and the Firm 3. Monopoly and Perfect Competition 4. Price Discrimination Part II: Strategic Interaction Between Firms 5. Game Theory 6. Strategy in a Market with Two Firms 7. Product Differentiation 8. Advertising 9. The Role of Information 10. Entry Deterrence and Accommodation 11. Government Regulation of Industries 12. International Trade Part III: Strategic Interaction Within Firms 13. Vertical and Horizontal Integration 14. Labour Markets 15. Training and Motivating Workers 16. Trade Unions

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Author Information

Tim Fisher is Associate Professor of Economics at Wilfred Laurier University, Ontario, Canada. His research interests are in bankruptcy, microeconomics, trade unions and free trade agreements. Robert Waschik is Lecturer in Economics and Finance at La Trobe University, Melbourne, Australia.

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