Overview

"Thomas and Maurice's ""Managerial Economics"" teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for seven previous editions in the 8th edition. The 8th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor."

Full Product Details

Author:   Christopher Thomas ,  S. Charles Maurice
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw Hill Higher Education
Edition:   8th Revised edition
Dimensions:   Width: 20.30cm , Height: 3.20cm , Length: 22.10cm
Weight:   1.322kg
ISBN:  

9780072871746

ISBN 10:   0072871741
Pages:   720
Publication Date:   10 March 2004
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780073346564
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Preface Part I: Some Preliminaries 1. Managers, Profits, and Markets 2. Demand, Supply, and Market Equilibrium 3. Marginal Analysis for Optimal Decision Making 4. Basic Estimation Techniques Part II: Demand Analysis 5. Theory of Consumer Behavior 6. Elasticity and Demand 7. Demand Estimation and Forecasting Part III: Production and Cost Analysis 8. Production and Cost in the Short Run 9. Production and Cost in the Long Run 10. Production and Cost Estimation On the Website: Special Topic Module 1: Linear Programming Part IV: Profit-Maximization in Various Market Structures 11. Managerial Decisions in Competitive Markets 12. Managerial Decisions for Firms with Market Power 13. Strategic Decision Making in Oligopoly Markets Part V: Advanced Managerial Decision Making 14. Advanced Techniques for Profit Maximization 15. Decisions Under Risk and Uncertainty On the Website: Special Topic Module 2: Investment Decisions APPENDIX: STATISTICAL TABLES ANSWERS TO TECHNICAL PROBLEMS INDEX

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