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OverviewM-Commerce: Global Experiences and Perspectives focuses on the emerging growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific and highlights several countries from each region. These countries are significant because of their large existing base of mobile telecom users, their future potential, their innovativeness in mobile telecom technology development, and their leadership in launching new mobile applications. M-Commerce: Global Experiences and Perspectives contains chapters from authors of many countries, and while each chapter examines a specific country in-depth, all the chapters use a common integrative framework called the CLIP (communications, locatability, information provision, and payment processing) application-theoretical framework. These four core functions underlie various mobile telecommunications services offered worldwide. This conceptual framework facilitates a deeper understanding of the effective business strategies for m-commerce. Full Product DetailsAuthor: Nikhilesh Dholakia (University of Rhode Island, USA) , Morten Rask (Aarhus School of Business, Denmark) , Ruby Roy DholakiPublisher: Idea Group Publishing Imprint: Idea Group Publishing ISBN: 9781280376085ISBN 10: 1280376082 Pages: 309 Publication Date: 01 January 2006 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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