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OverviewThis book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller Full Product DetailsAuthor: Jie Zhang , Ingrid PillerPublisher: De Gruyter Imprint: De Gruyter Mouton Weight: 0.533kg ISBN: 9781614516866ISBN 10: 1614516863 Pages: 281 Publication Date: 19 April 2021 Audience: Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJie Zhang, Zhongnan University of Economics & Law, Wuhan, China. Tab Content 6Author Website:Countries AvailableAll regions |