Overview

The dynamic and rapidly expanding airline industry is essential to the function of the world economy and for continued economic growth. It's also an industry often in turmoil, sometimes as a result of myopic management focus on market share, but more often due to economic crises beyond the control of airline executives. The first decade of the twenty-first century was especially cruel to the industry as it endured two severe economic recessions, the so-called Great Recession beginning in 2008 being the most devastating since the Great Depression of the 1930s. As a direct result of falling demand, several airlines failed including ATA, Maxjet, Aloha, Sterling, and Oasis. Others were forced to pare routes and frequencies and reduce costs in restructuring that continues today. This book examines the history, structure, and functions of the airline industry from a management perspective with the goal of providing students and junior managers with a broad overview of airline operations and management.

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9786203307498

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