Overview

An innovative and engaging learning system for International Business.   Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos.    To reflect the major changes that have occurred in the global marketplace–due to the financial crisis, and change in dynamic among international business participants–this edition now includes extensive new and updated material.    Note: This is the standalone book, if you want the book/DVD package order the ISBN below   0132655446 / 9780132655446 International Business: The New Realities &  International Business 2011 Video Library DVD Package Package consists of: 0136090737 / 9780136090731 International Business 2011 Video Library 0136090982 / 9780136090984 International Business: The New Realities  

Full Product Details

Author:   S. Tamer Cavusgil ,  Gary Knight ,  John Riesenberger
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   2nd edition
Dimensions:   Width: 21.60cm , Height: 2.30cm , Length: 27.60cm
Weight:   1.420kg
ISBN:  

9780136090984

ISBN 10:   0136090982
Pages:   656
Publication Date:   01 March 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780132991261
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Part 1: Foundation Concepts Chapter 1. Introduction: What Is International Business? Chapter 2. Globalization of Markets and the Internationalization of the Firm Chapter 3. Organizational Participants that Make International Business Happen Part 2: The Environment of International Business Chapter 4. The Cultural Environment of International Business Chapter 5. Ethics and International Business Chapter 6. Theories of International Trade and Investment Chapter 7. Political and Legal Systems in National Environments Chapter 8. Government Intervention in International Business Chapter 9. Regional Economic Integration Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies Chapter 11. The International Monetary and Financial Environment Part 3: Strategy and Opportunity Assessment Chapter 12. Strategy and Organization in the International Firm Chapter 13. Global Market Opportunity Assessment Part 4: Entering and Operating in International Markets Chapter 14. Exporting and Countertrade Chapter 15. Foreign Direct Investment and Collaborative Ventures Chapter 16. Licensing, Franchising, and Other Contractual Strategies Chapter 17. Global Sourcing Part 5: Functional Area Excellence Chapter 18. Marketing in the Global Firm Chapter 19. Human Resource Management in the Global Firm Chapter 20. Financial Management and Accounting in the Global Firm

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