Overview

The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine.

Full Product Details

Author:   Ericka Johnson ,  Ebba Sjögren ,  Cecilia Åsberg
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.50cm , Length: 23.40cm
Weight:   0.408kg
ISBN:  

9781472481634

ISBN 10:   1472481631
Pages:   126
Publication Date:   27 May 2016
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

About the Authors Acknowledgements 1. Introduction: Glocal Pharmaceuticalization Part I Changes in Forms of Governance 2. Governing by Drugs: Conniving Patients, Beguiled Doctors and Disciplining Drugs 3. ‘A Few Good Men’ are Not Enough: Upsetting General Categories with Specific Knowledge When Making Reimbursement Decisions Part II Changes in the Medical Discourse 4. The Swedish Medical Discourse: Impotence, Erectile Dysfunction and Viagra in Läkartidningen 5. Alpha-Blockers and a Weaker Pharmaceutical Influence on Medical Discourse Part III Techno-Social Relationships and Identities 6. Enrolling Men, their Doctors, and Patients: Individual and Collective Responses to Erectile Dysfunction 7. Viagra Selfhood: Pharmaceutical Advertising and the Visual Formations of Swedish Masculinity 8. Conclusions: Glocal Pharma and the Swedish Viagra Man References Index

Reviews

Author Information

Ericka Johnson is Assistant Director of the Technology and Social Change Division at Linköping University, Sweden and co-editor of Technology and Medical Practice: Blood, Guts and Machines. Visit her website: www.erickajohnson.se Cecilia Åsberg is Professor of Gender Studies at Linköping University, Sweden. Ebba Sjögren is Associate Professor in the Department of Accounting at Stockholm School of Economics, Sweden.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions