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Subhra R Mondal (Academician, Researcher, Author, and Writer) is a researcher in the Marketing Department of Southstar Management Institute at Duy Tan University. She received her PhD from the management faculty at IBCS, SoA University. Her research interests concern brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, AI & Web 5.0 & digital recruitment. She has published around 10 Web of Science and 30+ Scopus-indexed research papers. She also edited 4 books with Springer Palgrave and IGI publications on digital entertainment, HR analytics, content marketing, Sustainable Development Goals and digital enterprises. She has 15+ years of experience in research and teaching. She is associated with different collaborative projects with European and Vietnamese organizations. Lukas Vartiak works at the Faculty of Social and Economic Sciences of Comenius University in Bratislava as an assistant/associate professor in the position of a study programme co-guarantor. Since his doctoral studies, he has been devoted to the issues of corporate social responsibility, business ethics, Business Excellence, and marketing. As a co-researcher, he has worked on several completed research projects and has been responsible for the VEGA project since 2024. In addition, he acts as a member of the editorial board of several domestic and foreign scientific journals. Subhankar Das is a senior researcher and associate professor at Duy Tan University (495th Position in QS ranking 2024) with 15+ years of collective experience in academia and research, helping students of Indian, African, and ASEAN universities excel. Over the years, his solo and collaborated projects at Duy Tan have garnered recognition from various government agencies. He has worked on 1 Government sponsored project as a PI. He has published in 12 Web of Science (SSCI, SCI, SCIE, ESCI) and 56 Scopus Elsevier, Emerald, Taylor, and Francis journals in the metaverse, marketing management, waste management, AI, digitalisation, blockchain, and analytics. He served as editor and author of 7 Scopus-indexed books with 26 book chapters published by reputed publishers like Springer, Elsevier, Palgrave, CRC, and IGI. He is a reviewer board member of journals like JHTT (Emerald), JHTE, and IJHCI (T&F). He also acts as PhD supervisor/co-supervisor for three universities in Italy, Poland, and Kenya.

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