Overview

For International Business courses.   A concise but thorough review of essential concepts and techniques.   The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.

Full Product Details

Author:   S. Cavusgil ,  Gary Knight ,  John Riesenberger
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   United States ed
Dimensions:   Width: 18.00cm , Height: 1.10cm , Length: 23.20cm
Weight:   0.450kg
ISBN:  

9780132122825

ISBN 10:   0132122820
Pages:   352
Publication Date:   01 February 2012
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780132598941
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I: Foundation Concepts Chapter 1: Introduction: What Is International Business? Chapter 2: Theories of International Trade and Investment Chapter 3: Organizational Participants that Make International Business Chapter 4: Culture and Ethics in International Business Part II: The International Business Environment Chapter 5: Political and Legal Systems in International Business Chapter 6: The International Monetary Environment and Financial Management in the Global Firm Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies Part III: International Business Strategy and Implementation Chapter 8: Strategy and Organization in the International Firm Chapter 9: Global Market Opportunity Assessment Chapter 10: Exporting and Countertrade Chapter 11: Foreign Direct Investment and Collaborative Ventures Chapter 12: Licensing, Franchising, and Other Contractual Strategies Chapter 13: Global Sourcing Chapter 14: Marketing in the Global Firm Chapter 15: Human Resource Management in the Global Firm

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