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OverviewGatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But it's more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports - from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatorade's invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the gatorade bath and its near-universal appeal to athletes, coaches and sports fans everywhere. Full Product DetailsAuthor: Darren RovellPublisher: Amacom Books Imprint: Amacom Books ISBN: 9781281127112ISBN 10: 1281127116 Pages: 243 Publication Date: 01 January 2006 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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