Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

Author:   Antonia Correia (Universidade do Algarve, Portugal) ,  Alan Fyall (University of Central Florida, USA) ,  Metin Kozak (Dokuz Eylul University, Turkey)
Publisher:   Goodfellow Publishers Limited
ISBN:  

9781911396970


Pages:   256
Publication Date:   31 July 2019
Format:   Hardback
Availability:   In Print   Availability explained
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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context


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Overview

Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we become persons and by which we can grow. Culture is often the reason for travel, and both bargain and barrier in its consumption. Underpinned by globalization, tourism is both enabling and threatening culture and its practices, as business commodifies authentic differences. This book includes contributions that analyze and critique initiations to culture, and reports on the facilitation, celebration and sharing of culture through tourism and how each is manifested in tourism marketing theory, policy and practice. It contains case examples of the opportunities, best practices, aims, pitfalls and mistakes of those tourism businesses which have culture as their core experience as well as cases of where different tourists are engaged in exploring and learning about other cultures. In addition, the book contains chapters on the below themes of interest where culture has contributed strongly to their outcomes: the roles of tourists, locals and communities, events, business practices in facilitating and sharing culture, relationship marketing, experiential marketing, cross-border marketing, product differentiation and market segmentation, shopping experiences, storytelling and visual narrative analysis. Part of the Advances in Tourism Marketing series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism.

Full Product Details

Author:   Antonia Correia (Universidade do Algarve, Portugal) ,  Alan Fyall (University of Central Florida, USA) ,  Metin Kozak (Dokuz Eylul University, Turkey)
Publisher:   Goodfellow Publishers Limited
Imprint:   Goodfellow Publishers Limited
ISBN:  

9781911396970


ISBN 10:   1911396978
Pages:   256
Publication Date:   31 July 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Ch 1. Introduction (Correia, Fyall and Kozak); PART I - Destination Experiences: Ch 2. Satisfaction and place attachment in a mature destination (Balbuena-Vazquez, Almedia- Garcia and Cortes-Macias); Ch 3. Relationship between servicescapes and tourists' evaluation of shops: Case study of a tourist shopping district in Naha City (Uehara, Naoi and Lijima); Ch 4. Experiential components of tour guiding in package tours (Ozdemir, Cetin and Istanbullu Dincer); Ch 5. Terrorism and tourism revisited (Seabra); Ch 6. Exploring the senses from the visitors' perspectives of Cape Verde Islands (Oliveira, Correia and Moro); Ch 7. The eWOM effects on service performance in hospitality (Rassal, Correia and Serra); PART II - Motivations and Identity: Ch 8. Motivations to travel to Macau: A multi-group analysis (Bavik, Correia and Kozak ); Ch 9. Being outbound Chinese tourists: An identity perspective (Zhang); PART III - Narratives and Storytelling: Ch 10. Managing the co-creation of narratives in the heritage sector: The case of the Surgeon's Hall Museum, Edinburgh (Urquhart and Leask); Ch 11. Storytelling tourist experience promoted by the official websites of World Heritage historical centers (Frias, Silva, Joao Amante and Seabra); PART IV - Gastronomy Experiences: Ch 12. The role of local gastronomy in destination marketing (Cetin, Okumus and Alrawadieh); Ch 13. Innovations in the wine tourism experience: The case of Marques de Riscal (Bufquin, Back and Park); Ch 14. Understanding memorable enogastronomic experiences: A qualitative approach (Madeira, Correia and Filipe); Ch 15. Conclusion (Correia, Fyall and Kozak)

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