Don't Worry About Micro: An Easy Guide to Understanding the Principles of Microeconomics

Author:   Dominik Heckner ,  Tobias Kretschmer
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2008 ed.
ISBN:  

9783540464709


Pages:   386
Publication Date:   04 October 2007
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Don't Worry About Micro: An Easy Guide to Understanding the Principles of Microeconomics


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Overview

"Have you ever felt frustrated with Microeconomics texts? If so, this book is your answer. Don’t Worry About Micro is not simply an addition to the long list of first year texts - it constitutes a new type of text altogether. It combines the academic rigour of standard textbooks with the applied nature of study guides and the user-friendly approach of ""popular"" publications. Co-written by a recent London School of Economics graduate and his then lecturer, a student-focused approach is adopted while the highest standard of teaching quality is maintained throughout. Every chapter is structured like a seminar, with the clear aim of teaching skills, developing intuition, and discussing all areas of possible misunderstanding. Don’t Worry About Micro not only has the potential to save you a lot of time and help you achieve better results in your examinations, you are also likely to enjoy your studies much more! The text can either be read on its own or be used as a revision tool."

Full Product Details

Author:   Dominik Heckner ,  Tobias Kretschmer
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   2008 ed.
Dimensions:   Width: 15.50cm , Height: 2.30cm , Length: 23.50cm
Weight:   0.629kg
ISBN:  

9783540464709


ISBN 10:   3540464700
Pages:   386
Publication Date:   04 October 2007
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

An Introduction to Economics and this Book.- An Introduction to Economics and this Book.- Consumer Theory.- Supply and Demand.- Rational Consumer Choice.- Decomposition of Quantity Demanded.- The Firm and Factor Input Markets.- The Firm and Production.- Labour and Capital.- Cost Analysis.- Market Structure and Game Theory.- An Introduction to Market Structure.- Perfect Competition.- The Monopoly.- Game Theory.- Oligopoly Competition.

Reviews

From the reviews: <p> An LSE alumnus has written his own economics textbook one year after graduating from LSE. a ] The textbook is targeted at advanced first year Economics students, especially those taking Economics B (EC102). a ] Currently the worlda (TM)s only economics textbook co-written by a student, a ~Dona (TM)t Worry about Microa (TM) is based on the principle: a ~for students by studentsa (TM) a ] . (Simon Wang, Beaver, December 2007) <p> A fair job in exposing students to the standard tools of microeconomics, it also introduces them to the modern approaches to microeconomic analysis such as game theory. This work excels in explaining mathematical derivations and formulas. The writing is concise and lucid, which in this reviewera (TM)s opinion would be a welcome relief to undergraduates and make for an easy reading and learning experience. Overall, a useful study guide. Summing Up: Recommended. Upper-division undergraduate students. (A. Sharma, CHOICE, Vol. 46 (1), September, 2008)


Aus den Rezensionen: ! die Lekture ! kombiniert das Standardwissen ! so geschickt mit den erforderlichen mathematischen Grundlagen, dass sie auch dem Anfanger ! einleuchten. Zumal die Autoren Schritt fur Schritt vorgehen und ! auf mogliche Denkfehler und -fallen hinweisen. Lesenswert ! die einpragsame Darstellung spieltheoretischer Modelle und Wettbewerbsformen im Oligopol anhand zahlreicher Grafiken ! Man bekommt Lust, sich eingehender mit diesen Themen zu befassen. Die Zusammenfassungen der einzelnen Kapitel machen ! deutlich, worauf es ankommt. Ein umfangreiches Glossar sind weitere Pluspunkte dieser Neuerscheinung. Ein positives Echo durfte ihr sicher sein. (in: STUDIUM, Buchmagazin fur Studierende, Sommersemester 2009, S. 19)


Author Information

Dominik Heckner: Dominik Heckner graduated with a BSc in Management from the London School of Economics in 2006. As part of his degree, Dominik took a number of Economics courses, including one taught by Prof Kretschmer, which led to the writing of this book. He currently works in investment banking in central London. Tobias Kretschmer: Tobias Kretschmer is Professor of Management and Director of the Institute for Communication Economics (ICE) at the University of Munich. Prior to joining the University of Munich in October 2006, he was a lecturer in Strategy and Economics at London School of Economics (2001 -- 2006) and a research fellow at INSEAD, France (2000 -- 2001). He holds a PhD in Economics from London Business School and an MSc in Strategy and Organisation from the University of St. Gallen (Switzerland). Tobias Kretschmer's research focuses on the economics and management of high-technology industries and the impact of Information and Communications Technologies (ICT) on firm productivity. He has taught courses on Managerial Economics, Strategy and Microeconomics at a number of universities and business schools.

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