Overview

Become the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and quantitative execution. This is the central focus for executives, practitioners and students inside Digital Consumer Behavior: Navigating the Dynamics, Building the Demand. This book is perfect for anyone who wants to immerse themselves with both foundational consumer behavior theories and concepts, but how it is applied with practical and applicable strategies for today's modern digital consumer. Digital Consumer Behavior simplifies the complexities of digital consumer behavior, breaking it down into actionable strategies. Readers will learn how to map the consumer journey, understand the psychological drivers of engagement, and implement advanced tactics to boost loyalty and drive conversions. The content is rich with case studies, strategic frameworks, and practical tips tailored for executives who need data-driven solutions and students eager to master the art of digital marketing. Digital Consumer Behavior empowers readers to thrive in a rapidly shifting digital environment, emphasizing the importance of delivering personalized and relevant consumer experiences. The author's proven methodologies have helped brands exceed their digital marketing goals—and now, these insights are yours to apply. Whether you're an executive focused on optimizing your digital approach or a student aspiring to break into the field, this book will deepen your understanding and equip you to build meaningful, lasting connections with today's digital consumers.

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9781637428566

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Dr. Kyle Allison is known as The Doctor of Digital Strategy. He is an accomplished author, business and marketing professor, and senior executive in the e-commerce and digital marketing industry. Having worked for leading organizations in the retail sector, Dr. Allison has driven high-impact digital strategies, leading initiatives in technology, marketing campaigns, e-commerce experiences, and more. His professional philosophy centers on enthusiasm, education, and excellence, integrating these values into every pillar of his academic and business career. With extensive experience teaching digital marketing, analytics, management, and business subjects, Dr. Allison has developed and led academic programs and taught at all educational levels, including doctoral. He also has served as a DBA doctoral chair, where he is dedicated to mentoring the next generation of business scholars and professionals. Dr. Allison's publications include Quick Study Guides, textbooks on Digital Marketing, Digital Analytics, and E-commerce, which combine scholarly insight with hands-on executive experience. In addition he has written professional trade books for executive audience in these topics. His writing emphasizes practical application, ensuring that the material not only meets academic learning outcomes but also translates effectively to real-world scenarios. Dr. Kyle Allison holds a DBA, MS, MBA, and BA, all with a focus on business leadership and communication.

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