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OverviewWith more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. Entries cover advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Full Product DetailsAuthor: Dr Norman A P Govoni (Babson College)Publisher: Sage Publications, Inc Imprint: Sage Publications, Inc ISBN: 9781322417943ISBN 10: 1322417946 Pages: 257 Publication Date: 01 January 2003 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsStudents of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials. --Robb Kopp Author InformationTab Content 6Author Website:Countries AvailableAll regions |
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