Destination Benchmarking: Concepts, Practices and Operations

Author:   Metin Kozak (Dokuz Eylul University, Turkey)
Publisher:   CABI Publishing
ISBN:  

9780851997452


Pages:   240
Publication Date:   11 December 2003
Format:   Hardback
Availability:   In Print   Availability explained
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Destination Benchmarking: Concepts, Practices and Operations


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Overview

The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.

Full Product Details

Author:   Metin Kozak (Dokuz Eylul University, Turkey)
Publisher:   CABI Publishing
Imprint:   CABI Publishing
Dimensions:   Width: 15.60cm , Height: 1.30cm , Length: 23.40cm
Weight:   0.635kg
ISBN:  

9780851997452


ISBN 10:   0851997457
Pages:   240
Publication Date:   11 December 2003
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter One: Overview of Benchmarking Theory 1.1: Overview of Benchmarking Theory 1.2: Overview of Performance Measurement Theory Chapter Two: Evaluating Benchmarking Studies in Tourism 2.1: Overview of Benchmarking Studies in Tourism 2.2: Limitations of Past Benchmarking Research in Tourism Chapter Three: Towards Destination Benchmarking 3.1: Major Characteristics of the Tourism Industry 3.2: Rationale for Destination Benchmarking 3.3: What is 'Destination Benchmarking'? 3.4: Elements of Destination Benchmarking 3.5: Measuring Destination Performance 3.6: Types of Destination Benchmarking 3.7: Taking Action Chapter Four: Measures of Destination Benchmarking 4.1: Rationale for Measuring Destination Performance 4.2: Indicators of Destination Performance Measures 4.3: Qualitative Measures 4.4: Quantitative Measures 4.5: Strengths and Weaknesses of Destination Measures Chapter Five: Internal Destination Benchmarking 5.1: Practices of Internal Destination Benchmarking 5.2: Proposed Model of Internal Destination Benchmarking 5.2.a: Measuring the Internal Performance 5.2.b: Collecting the Data 5.2.c: Identifying Performance Gaps 5.2.d: Deciding What to Benchmark 5.2.e: Presenting the Benchmarking Findings 5.2.f: Taking Action 5.3: Strengths and Weaknesses of Internal Destination Benchmarking Chapter Six: External Destination Benchmarking 6.1: Practices of External Destination Benchmarking 6.2: Proposed Model of External Destination Benchmarking 6.3: Strengths and Weaknesses of External Destination Benchmarking Chapter Seven: Generic Destination Benchmarking 7.1: Practices of Generic Destination Benchmarking 7.2: Proposed Model of Generic Destination Benchmarking 7.2.a: Measuring the Internal Performance 7.2.b: Collecting the Data 7.2.c: Identifying Performance Gaps 7.2.d: Deciding what to Benchmark 7.2.e: Taking Action 7.3: Strengths and Weaknesses of Generic Destination Benchmarking Chapter Eight: Data Collection and Analysis 8.1: Research Methods 8.2: Formulation of Data Collection Procedures 8.2.a: Application of Quantitative Research Methods 8.2.b: Application of Qualitative Research Methods 8.3: Selection of Sample Populations 8.4: Collecting Primary Data 8.5: Collecting Secondary Data 8.6: Analysis of Quantitative Data 8.7: Analysis of Qualitative Data 8.8: Overall Analysis Chapter Nine: Destination Benchmarking: Characteristics and Limitations 9.1: Destination Benchmarking versus Organisation Benchmarking 9.2: Principles of Destination Benchmarking 9.3: Limitations Influencing the Success of Destination Benchmarking Chapter Ten: Conclusion 10.1: A General Overview of Destination Benchmarking 10.2: Recommendations for Benchmarking in Practice

Reviews

This book is loaded with insight, founded on thoroughly researched benchmarketing theory and practice. It not only methodically examines benchmarketing and its usage in tourism, it proposes very practical applications, suggestions for users, and even includes forms such as a questionnaire that could be used in a benchmarketing survey. --Jeffrey W Alstete This book makes a genuine contribution to tourism studies and can also aid those in other related fields such as park and recreation management in developing and implementing a benchmarking system.... It focuses on destination benchmarking, not just tourism benchmarking, and is rich with management and marketing strategies. -- Journal of Leisure Research This book would benefit anyone reading it with even a passing interest in the topic. It should be required reading for undergraduate / graduate students, academic researchers and practitioners interested in undertaking destination benchmarking research....Well-informed research offers academics and practitioners insights into how they can improve or achieve destination competitiveness through destination benchmarking. -- Journal of Travel & Tourism Marketing


This book is loaded with insight, founded on thoroughly researched benchmarketing theory and practice. It not only methodically examines benchmarketing and its usage in tourism, it proposes very practical applications, suggestions for users, and even includes forms such as a questionnaire that could be used in a benchmarketing survey. --Jeffrey W Alstete


This book is loaded with insight, founded on thoroughly researched benchmarketing theory and practice. It not only methodically examines benchmarketing and its usage in tourism, it proposes very practical applications, suggestions for users, and even includes forms such as a questionnaire that could be used in a benchmarketing survey. --Jeffrey W Alstete This book makes a genuine contribution to tourism studies and can also aid those in other related fields such as park and recreation management in developing and implementing a benchmarking system.... It focuses on destination benchmarking, not just tourism benchmarking, and is rich with management and marketing strategies. --Journal of Leisure Research This book would benefit anyone reading it with even a passing interest in the topic. It should be required reading for undergraduate / graduate students, academic researchers and practitioners interested in undertaking destination benchmarking research....Well-informed research offers academics and practitioners insights into how they can improve or achieve destination competitiveness through destination benchmarking. --Journal of Travel & Tourism Marketing


-This book is loaded with insight, founded on thoroughly researched benchmarketing theory and practice. It not only methodically examines benchmarketing and its usage in tourism, it proposes very practical applications, suggestions for users, and even includes forms such as a questionnaire that could be used in a benchmarketing survey.---Jeffrey W Alstete


This book makes a genuine contribution to tourism studies and can also aid those in other related fields such as park and recreation management in developing and implementing a benchmarking system.... It focuses on destination benchmarking, not just tourism benchmarking, and is rich with management and marketing strategies.


Author Information

is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey and currently affiliated as a Visiting Professor at The Hong Kong Polytechnic University Hong Kong. He holds both Master's and Ph.D. degrees in tourism management. His research focuses on consumer behaviour, benchmarking, destination management and marketing, and Mediterranean tourism. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.

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