Overview

This is a core text examining the multi-faceted world of professional design. Readers gain an understanding of the nature of design through its history from the mid nineteenth century to today's multicultural global marketplace, and learn to recognize the elements and principles of design in colorfully illustrated chapters. The design process is explored in practical terms of conceptualizing, researching, assembling, and presenting and then examined in the context of 2D, 3D and virtual environments, emphasizing user experience and the constraints and needs of client-defined creativity. Chapters open with key terms and objectives, close with multiple offerings for review and practice, while sidebars and end-boxes place focus on topics such as ergonomics, sustainability, and individual designers from a variety of disciplines. Covering all topics common to design foundation and recognizing that all designers benefit from shared vocabulary, this book provides students with the tools to create designs that are both visually compelling and conceptually inventive.

Full Product Details

Author:   Karl Aspelund (University of Rhode Island, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Dimensions:   Width: 21.50cm , Height: 1.80cm , Length: 28.00cm
Weight:   1.069kg
ISBN:  

9781609014964

ISBN 10:   1609014960
Pages:   296
Publication Date:   06 November 2014
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Part I: The Nature, Elements and Principles of Design Chapter 1: What is Designing? Chapter 2: A Brief History of Designing Chapter 3: The Elements of Design Chapter 4: The Principles of Design Part II: Informing Design Chapter 5: Researching and Planning for Designs Chapter 6: Creating and Presenting Designs Part III: Thinking Design Chapter 7: Thinking Print : Graphic Design and Elements in Two Dimensions Chapter 8: Three-Dimensional Thinking Chapter 9: Time and Experience: Design and Culture/Design in Culture Chapter 10: Thinking On-Screen Appendix 1: Notable Designers Appendix 2: Resources for Design Glossary Index

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Author Information

Karl Aspelund is an Assistant Professor in the Department of Textiles Fashion Merchandising and Design at the University of Rhode Island, USA, and has been a designer, artist, and teacher for over 20 years in apparel, theater, film and digital media.

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