Design Thinking for Pharma

Author:   Subba Rao Chaganti
Publisher:   Unknown
ISBN:  

9788198129345


Pages:   288
Publication Date:   24 November 2024
Format:   Hardback
Availability:   Available To Order   Availability explained
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Design Thinking for Pharma


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Overview

The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences. This book offers a transformative approach. Through design thinking, you'll learn to: ] Empathize: Deeply understand patient needs, fears and aspirations. ] Ideate: Generate innovative solutions that address patient challenges. ] Prototype and Test: Create tangible experiences to refine your ideas. ] Implement: Bring patient-centric solutions to life. Design Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can: ] Build stronger connections: Foster trust and loyalty through empathy and understanding. ] Drive Innovation: Develop products and services that truly meet patient needs. ] Improve Health Outcomes: Empower patients to take control of their health journeys. ] Gain a Competitive Edge: Differentiate your brand in a crowded marketplace. This book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives. Are you ready to transform your approach?

Full Product Details

Author:   Subba Rao Chaganti
Publisher:   Unknown
Imprint:   Unknown
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.581kg
ISBN:  

9788198129345


ISBN 10:   8198129340
Pages:   288
Publication Date:   24 November 2024
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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