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OverviewThe pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences. This book offers a transformative approach. Through design thinking, you'll learn to: ] Empathize: Deeply understand patient needs, fears and aspirations. ] Ideate: Generate innovative solutions that address patient challenges. ] Prototype and Test: Create tangible experiences to refine your ideas. ] Implement: Bring patient-centric solutions to life. Design Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can: ] Build stronger connections: Foster trust and loyalty through empathy and understanding. ] Drive Innovation: Develop products and services that truly meet patient needs. ] Improve Health Outcomes: Empower patients to take control of their health journeys. ] Gain a Competitive Edge: Differentiate your brand in a crowded marketplace. This book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives. Are you ready to transform your approach? Full Product DetailsAuthor: Subba Rao ChagantiPublisher: Unknown Imprint: Unknown Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.40cm Weight: 0.581kg ISBN: 9788198129345ISBN 10: 8198129340 Pages: 288 Publication Date: 24 November 2024 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |