Dangerous Hoops: A Forensic Marketing Action Adventure

Author:   D. Larry Crumbley ,  Fred H. Campbell ,  Thomas J. Karam ,  Peter A. Maresco
Publisher:   Louisiana State University Press
ISBN:  

9780807139110


Pages:   248
Publication Date:   30 August 2011
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $60.59 Quantity:  
Add to Cart

Share |

Dangerous Hoops: A Forensic Marketing Action Adventure


Add your own review!

Overview

Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Full Product Details

Author:   D. Larry Crumbley ,  Fred H. Campbell ,  Thomas J. Karam ,  Peter A. Maresco
Publisher:   Louisiana State University Press
Imprint:   Louisiana State University Press
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.386kg
ISBN:  

9780807139110


ISBN 10:   0807139114
Pages:   248
Publication Date:   30 August 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

D. Larry Crumbley is KPMG Endowed Professor of Accounting in the E. J. Ourso College of Business at Louisiana State University and the author of many other educational novels. Fred H. Campbell is a retired professor of marketing at University of North Carolina--Charlotte and formerly Jefferson-Pilot Professor of Business and dean at Pfeiffer University. Thomas J. Karam is an instructor in the department of marketing at the E. J. Ourso College of Business at Louisiana State University. Peter A. Maresco is a clinical associate professor at the John F. Welch College of Business at Sacred Heart University.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

ls

Shopping Cart
Your cart is empty
Shopping cart
Mailing List