Creating Loyalty in Youth Travel: How Travel Brands and Destinations Can Build Lifelong Relationships
Author:   Stephen Lowy
Publisher:   Kogan Page Ltd
ISBN:  

9781398620636


Pages:   256
Publication Date:   03 June 2025
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Creating Loyalty in Youth Travel: How Travel Brands and Destinations Can Build Lifelong Relationships


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Author:   Stephen Lowy
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
ISBN:  

9781398620636


ISBN 10:   1398620637
Pages:   256
Publication Date:   03 June 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter - 01: Introduction: Journey from Youth Traveller to Lifelong Traveller; Chapter - 02: The Value of the Youth Travel Market; Chapter - 03: Challenges Facing the Youth Travel Sector and What this Means for the Tourism Industry; Chapter - 04: Investing in Youth Travellers as Key Drivers of Economic Growth; Chapter - 05: Attracting the Youth Travel Market; Chapter - 06: Maintaining Brand Loyalty: Transitioning Youth Travellers to Different Brand Offerings; Chapter - 07: Catering Hospitality for New Luxury Demands; Chapter - 08: Destination Marketing and Management Best Practices; Chapter - 09: Conclusion

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Author Information

Stephen Lowy is Chairman of the British Educational Travel Association (BETA) and CEO of Anglo Educational Services (AES), which manages foreign student apartments in Central London. He is serving as Interim CEO of the Mountbatten Program, and is a board member of the Tourism Alliance, Trustee of the Savoy Educational Trust and Chairman of Association of Serviced Apartment Providers (ASAP). In 2023, he was named by the International Hospitality Institute as one of the '100 Most Inspirational People in Global Hospitality and Travel'. Stephen Lowy is based in London, UK.

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