Overview

Full Product Details

Author:   Stuart St P Slatter
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.80cm , Length: 23.40cm
Weight:   0.340kg
ISBN:  

9781138793521

ISBN 10:   1138793523
Pages:   152
Publication Date:   22 August 2014
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Introduction 2. Selected Characteristics of the Market for Ethical Pharmaceutical Products 3. Patterns of Competition within the Industry 4. Marketing Strategies 5. The United States: A Comparative Analysis 6. Predictable Changes in the Competitive Environment 7. Competition in the Over-the-Counter Market.

Reviews

'Every teacher of marketing should read this book...' Quarterly Review of Marketing 'Very comprehensive and engaging' Morris Holbrook, Columbia University

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