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OverviewThis book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders – decision makers, media, opinion leaders, the scientific community, and industry – is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, stakeholders, and educators. Full Product DetailsAuthor: Fulvio DriganiPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2020 Weight: 0.454kg ISBN: 9783030332112ISBN 10: 303033211 Pages: 114 Publication Date: 23 February 2020 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsWhat this book is about.- Science and Space in Society (by Rossella Spiga).- Institutional Space Communication.- Space Communication for the Public.- Space Communication for the stakeholders.- Some Space missions and events as case studies on space communication.- Future trends in Space Communication.ReviewsAuthor InformationHaving graduated from Bocconi University in Milan, Italy, Fulvio Drigani spent a good part of his career at the European Space Agency (ESA), first in the Science Programme Directorate, for which he became Head of Science Communication, then at the corporate level, as Head of ESA’s Online Communication, Social Media, Multimedia Distribution, Publications, and Corporate Branding Office. Later, he also managed the Italian Country Desk, taking care of the social media campaigns of astronauts Paolo Nespoli, Luca Parmitano, and Samantha Cristoforetti. During his career, he launched the first science communication website and the first ESA web portal, www.esa.int, and introduced social media as a communication tool of the Agency. He also introduced the present ESA corporate visual identity. Tab Content 6Author Website:Countries AvailableAll regions |
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