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OverviewThe majority of the essays in this volume were written during Ogilvy's involvement with Global Business Network. The vol- ume is divided into four parts. The first part reproduces some of Ogilvy's practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario plan- ning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario plan- ning in action. Full Product DetailsAuthor: Peter Schwartz , David Dennen , James a OgilvyPublisher: Independently Published Imprint: Independently Published Volume: 3 Dimensions: Width: 15.20cm , Height: 2.50cm , Length: 22.90cm Weight: 0.640kg ISBN: 9798267323093Pages: 484 Publication Date: 31 October 2025 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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