Business Strategy

Author:   David Campbell ,  Bill Houston ,  Bill Houston
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781138470033


Pages:   500
Publication Date:   22 August 2017
Format:   Hardback
Availability:   In Print   Availability explained
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Business Strategy


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Overview

Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: A comprehensive introduction to the subjects of business strategy and strategic management Complex issues explained in a straightforward way for students new to this topic Student friendly learning features throughout Case studies of varying lengths with questions included for assignment and seminar work A discussion of both traditional theory and the most recent research in the fieldThis second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.A web-based Tutor Resource Site accompanies the book.

Full Product Details

Author:   David Campbell ,  Bill Houston ,  Bill Houston
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.453kg
ISBN:  

9781138470033


ISBN 10:   1138470031
Pages:   500
Publication Date:   22 August 2017
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.' Professor David Parker, Aston University.


'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.' Professor David Parker, Aston University.


'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.' Professor David Parker, Aston University.


Author Information

David Campbell, George Stonehouse, Bill Houston

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