Overview

★ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand.This easy-to-follow (and often fun) step-by-step workbook-developed by an author and branding professional-will help you structure your own written author brand plan. This workbook will guide you through steps to: Structure realistic hours for writing versus marketing Craft your particular author message Outline how to connect with your targeted readers better Select your author platform tools (digital, social media, and more) Prioritize a plan to build your author platform tools Establish standards for your author logo, graphics, and materials Create a brand that is unique, consistent, and authentic At the end of this comprehensive yet simple guide you will have a strategic written author brand plan.Whether you're about to launch a debut novel, or you have a dozen published books, this workbook will help you stand strong and say, I Am the Boss of My Author Business! ♥ PLUS: You'll also learn: Why branding the author (not the book) will help sell more books Who handles marketing for authors in order to grow your career Why becoming an Author Entrepreneur will help you feel empowered Publishing-related marketing and branding terms to make marketing easier How and where authors make money... so you can earn more and do less Grow your writing career beyond one book. Connect with your unique readers.Develop your author brand, by ORDERING THE BOOK today.

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9781733752848

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Reviews

Mandatory reading for all new clients. Humorous and chock full of insightful tips on how to brand the Author and not the book. This is a must-read for veteran authors and those who are just starting the journey to building a personal brand. Chase shares her expert knowledge on how to promote yourself through branding. Great advice from an expert in the field of marketing and branding. You will find your copy dogeared, underlined, and flagged. - Lisa Hagan, Literary Agent. Karen A. Chase shares her deep expertise in effectively reaching readers to lay out not only the case for being mindful about our author brand, but also a set of concrete steps toward defining and building one. Presented in an engaging and appealing workbook, the exercises in Brand the Author will gently guide anyone from an aspiring writer to a well-established career author through the steps to discovering how best to present ourselves-and our books-to readers and the world. I wish that I'd had this workbook when I was starting out-but I'm glad that I have it now! - Lars Hedbor, Author of Tales from a Revolution Series Conversational in tone, comprehensive in scope, Brand the Author is unparalleled in empowering authors with clear steps to hone and commandeer their signature messages, services and reader connections as author-entrepenuers. So wish I had this invaluable primer before publishing my debut novel. The great news is I have it now. Authors: Do not just top your TBR pile with this workbook, invest time in it and share it's empowering results with writers at every level. - Robin Farmer, Author of Malcolm and Me This workbook is a MUST for all authors! Unlike other workbooks that merely outline a plan, Karen provides a clear, comprehensive, actionable approach to being an Author Entrepreneur. She makes the task of being your own boss attainable. - E. Carson Williams, Author of The Isle of Devils

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