Brand Management in Emerging Markets: Theories and Practices

Author:   Cheng Lu Wang ,  Jiaxun He ,  Wei Wang ,  Cheng Lu Wang (University of New Haven, USA)
Publisher:   Idea Group,U.S.
ISBN:  

9781466662421


Pages:   337
Publication Date:   30 June 2014
Format:   Hardback
Availability:   In Print   Availability explained
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Brand Management in Emerging Markets: Theories and Practices


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Overview

Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.

Full Product Details

Author:   Cheng Lu Wang ,  Jiaxun He ,  Wei Wang ,  Cheng Lu Wang (University of New Haven, USA)
Publisher:   Idea Group,U.S.
Imprint:   Idea Group,U.S.
Dimensions:   Width: 21.60cm , Height: 2.10cm , Length: 27.90cm
Weight:   1.185kg
ISBN:  

9781466662421


ISBN 10:   1466662425
Pages:   337
Publication Date:   30 June 2014
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Cheng Lu Wang, University of New Haven, USA. Jiaxun He, East China Normal University, China.

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