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OverviewWorldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners. Full Product DetailsAuthor: Cheng Lu Wang , Jiaxun He , Wei Wang , Cheng Lu Wang (University of New Haven, USA)Publisher: Idea Group,U.S. Imprint: Idea Group,U.S. Dimensions: Width: 21.60cm , Height: 2.10cm , Length: 27.90cm Weight: 1.185kg ISBN: 9781466662421ISBN 10: 1466662425 Pages: 337 Publication Date: 30 June 2014 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationCheng Lu Wang, University of New Haven, USA. Jiaxun He, East China Normal University, China. Tab Content 6Author Website:Countries AvailableAll regions |