Free Delivery Over $100
|
|
|||
|
||||
OverviewBy analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. Full Product DetailsAuthor: Beat MeierPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 1st ed. 2020 Weight: 0.454kg ISBN: 9783658280130ISBN 10: 3658280131 Pages: 109 Publication Date: 08 October 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsGeneral Understanding of Consumer Behavior Regarding Choice and Loyalty.- Influences of Demographic Factors on Brand Choice and Loyalty.- Effects of Incentives on Purchase Behavior.- Formation of Brand Loyalty over Time.ReviewsAuthor InformationBeat Meier studied banking & finance and completed his doctorate in business administration at the Department of Business Administration at the University of Zurich, Switzerland. His focus is the quantitative analysis of consumer behavior in the context of durable goods. Tab Content 6Author Website:Countries AvailableAll regions |
||||
