Overview

Dive deep into the dazzling world of Bollywood! This updated edition of ""Bollywood"" is your backstage pass to India's vibrant film industry. Explore its global reach, from Mumbai to New York, and how it's become a powerful force in cultural diplomacy. But Bollywood is more than just glitz and glamour. Discover how a new wave of filmmakers are challenging norms and sparking important conversations. Uncover the secrets behind Bollywood's economic success, its passionate fan culture in the digital age, and the immense power wielded by its iconic stars. Here's what awaits you inside: Bollywood's Global Takeover: Witness how Bollywood's magic transcends borders and captivates audiences worldwide. A New Wave of Storytelling: Explore bold narratives that challenge stereotypes and push the boundaries of Indian cinema. Social Commentary on the Silver Screen: See how Bollywood tackles critical issues like gender equality, social justice, and representation. Fandom in the Digital Age: Journey through the exciting world of online fan communities, social media engagement, and the evolving relationship between stars and their fans. The Business of Bollywood: Uncover the financial forces that drive the industry, from box office hits to merchandising empires. Bollywood vs. Hollywood: Compare and contrast these two cinematic giants, exploring their unique styles, values, and global impact. The Star System: Delve into the lives of Bollywood's biggest names, understanding their influence, power, and the responsibilities that come with fame. The Future of Bollywood: Get an exclusive glimpse into the challenges and opportunities that lie ahead for this ever-evolving industry. More than just a book, this is a celebration of Bollywood! Whether you're a die-hard fan or a curious newcomer, this second edition offers fresh perspectives, untold stories, and a whole lot of Bollywood love. Get ready to be entertained, enlightened, and maybe even inspired to break into a dance!

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9783384465559

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