Be Wise! Be Healthy!: Morality and Citizenship in Canadian Public Health Campaigns

Author:   Catherine Carstairs ,  Bethany Philpott ,  Sara Wilmshurst
Publisher:   University of British Columbia Press
ISBN:  

9780774837194


Pages:   308
Publication Date:   01 February 2019
Format:   Paperback
Availability:   In Print   Availability explained
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Be Wise! Be Healthy!: Morality and Citizenship in Canadian Public Health Campaigns


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Overview

Lose weight. Quit smoking. Exercise more. For over a century, governments and voluntary groups have run educational campaigns encouraging Canadians to adopt healthy habits in order to prolong lives, cost the state less, and produce more efficient workers. Be Wise! Be Healthy! explores the history of public health in Canada from the 1920s to the 1970s. Through the Health League of Canada, people were urged to drink pasteurized milk, immunize their children, and avoid extramarital sex. Health was presented as a responsibility of citizenship – and doctors and dentists as expert guides. Public health campaigns have reduced preventable deaths. But such campaigns can also stigmatize marginalized populations by implying that poor health is due to inadequate self-care, despite clear links between health and external factors such as poverty and trauma. This clear-eyed study demonstrates that while we may well celebrate the successes of public health campaigns, they are not without controversy.

Full Product Details

Author:   Catherine Carstairs ,  Bethany Philpott ,  Sara Wilmshurst
Publisher:   University of British Columbia Press
Imprint:   University of British Columbia Press
Weight:   0.460kg
ISBN:  

9780774837194


ISBN 10:   0774837195
Pages:   308
Publication Date:   01 February 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Acknowledgments Introduction: Creating Healthy Citizens 1 “Tell Your Children the Truth”: The Canadian Social Hygiene Council and Venereal Disease Education 2 Expanding the Mission: Publicizing Public Health 3 “Stamp Out VD!” The Health League of Canada and Venereal Disease Education during the 1940s and 1950s 4 Preventing Sickness and Absenteeism: The Health League and the Workplace 5 “The Human Factory”: Nutrition, Efficiency, and Longevity 6 Fighting Apathy and Ignorance: National Campaigns 7 “A Malicious, Mendacious Minority”: Fighting for Water Fluoridation 8 Circling the Drain: The League’s Slow Decline Conclusion: The Successes and Failures of Preventive Health Notes; Index

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Author Information

Catherine Carstairs is a professor in the Department of History at the University of Guelph. Her publications include Jailed for Possession: Illegal Drug Use, Regulation, and Power in Canada, 1920–1961 and Feminist History in Canada: New Essays on Women, Gender, Work, and Nation, edited with Nancy Janovicek. Bethany Philpott is a family medicine resident at Queen’s University, Belleville-Quinte. Sara Wilmshurst’s research on the Health League of Canada sparked her interest in nonprofit organizations, and she now works in fundraising.

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