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OverviewFull Product DetailsAuthor: Marc SteinbergPublisher: University of Minnesota Press Imprint: University of Minnesota Press Dimensions: Width: 14.00cm , Height: 2.30cm , Length: 21.60cm Weight: 0.408kg ISBN: 9780816675500ISBN 10: 0816675503 Pages: 304 Publication Date: 23 February 2012 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsContents Introduction: Rethinking Convergence in Japan Part I. Anime Transformations: Tetsuwan Atomu 1. Limiting Movement, Inventing Anime 2. Candies, Premiums, and Character Merchandizing: The Meiji-Atomu Marketing Campaign 3. Material Communication and the Mass Media Toy Part II. Media Mixes and Character Consumption: Kadokawa Books 4. Media Mixes, Media Transformations 5. Character, World, Consumption Acknowledgments Notes Bibliography IndexReviewsMarc Steinberg opens up brave new possibilities for the study of global media cultures. Attending to the watershed years of Japan's 1960s and the ascendance of televisual animation he details how entire commodity regimes came to circulate around the idea of the anime character. Original and timely, historically dense and theoretically acute, Anime's Media Mix definitively teaches us that anime can no longer be thought outside the networks of its transmediation. --Marilyn Ivy, Columbia University Marc Steinberg opens up brave new possibilities for the study of global media cultures. Attending to the watershed years of Japan s 1960s and the ascendance of televisual animation he details how entire commodity regimes came to circulate around the idea of the anime character. Original and timely, historically dense and theoretically acute, Anime s Media Mix definitively teaches us that anime can no longer be thought outside the networks of its transmediation. Marilyn Ivy, Columbia University <p> Marc Steinberg opens up brave new possibilities for the study of global media cultures. Attending to the watershed years of Japan's 1960s and the ascendance of televisual animation he details how entire commodity regimes came to circulate around the idea of the anime character. Original and timely, historically dense and theoretically acute, Anime's Media Mix definitively teaches us that anime can no longer be thought outside the networks of its transmediation. --Marilyn Ivy, Columbia University Author InformationMarc Steinberg is assistant professor of film studies at Concordia University. Tab Content 6Author Website:Countries AvailableAll regions |
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