Overview

The global Fast-Moving Consumer Goods (FMCG) industry is undergoing a profound transformation, driven by the accelerating integration of Artificial Intelligence (AI) across every facet of its value chain. From forecasting consumer demand and optimizing supply chains to enhancing marketing precision and improving customer experiences, AI is reshaping how FMCG companies operate and compete in a rapidly evolving marketplace. AI for FMCG Industry captures this transformation by bridging the gap between advanced AI technologies and their practical, real-world applications in the sector. It aims to demystify AI concepts while illustrating their tangible impact on business strategy, innovation, and operational excellence. Designed as both a learning companion and an industry reference, this book goes beyond theory to offer an engaging, hands-on experience. Each chapter includes concept maps, critical thinking, try-it-yourself exercises, and case studies to reinforce understanding and encourage practical experimentation. Readers will also find industry applications, real-world examples, and capstone projects that demonstrate how AI can be implemented to solve actual FMCG challenges. Whether you are a student, researcher, or professional, this book provides the tools and insights needed to harness AI for smarter, data-driven decision-making and sustainable growth in the FMCG landscape.

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