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Author:   Peter S. H. Leeflang ,  Jaap E. Wieringa ,  Tammo H.A Bijmolt ,  Koen H. Pauwels
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2017
Dimensions:   Width: 15.50cm , Height: 3.80cm , Length: 23.50cm
Weight:   1.025kg
ISBN:  

9783319851600

ISBN 10:   3319851608
Pages:   733
Publication Date:   13 May 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Advanced Methods for Modeling Markets.- Advanced Individual Demand Models.- Traditional Time Series.- State Space Models.- Spatial Models.- Structural Models.- Statistical Mediation Analysis – Modeling Competitive Responsiveness and Game Theoretic Models.- Diffusion and Adoption Models.- Structural Equation Modeling.- Partial Least Squares Path Modeling.- Mixture Models.- Hidden Markov Models in Marketing.- Generalized Method of Moments.- Bayesian Analysis.- Non and Semiparametric Regression Models.- Endogeneity in Market Models.- Machine Learning and Big Data.- The Future of Marketing Modeling.

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